For business owners
You've built something exceptional. Let's make sure the exit reflects that.
Selling a trades business is the most consequential financial decision you will ever make. SSF Consulting exists to ensure you make it with complete information, the right buyers at the table, and an advisor whose only job is to maximize your outcome.
Our sell-side record
Why sell with SSF
What we do differently
Sell-side only
We never represent buyers. Our loyalty — and our fee — is tied entirely to your outcome. There is no conflict of interest, ever.
Trades-exclusive focus
We know your industry, your buyers, and the multiples your business should command. You won't spend time educating your advisor.
Confidential process
Your employees, customers, and competitors will not know your business is for sale until you choose to tell them.
Curated buyer access
We maintain active relationships with the PE groups, strategics, and family offices actively acquiring in the trades — so you reach the right buyers, not every buyer.
How it works
A disciplined process, start to finish
Confidential consultation
We start with a frank, no-obligation conversation about your business, your goals, and your timeline. Nothing leaves the room.
Valuation & positioning
We establish a credible valuation range and craft a compelling narrative that resonates with the right class of acquirer.
Targeted buyer outreach
We run a controlled, confidential process — engaging only the buyers who are the right fit for your business and your legacy.
Negotiation & close
We negotiate every term on your behalf — price, structure, earnouts, and transition — and manage the process through to a successful close.
Is this right for you
We work with founders who are ready to think seriously about an exit
HVAC, Plumbing, or Electrical businesses with $3M+ in annual revenue
Founders considering a sale in the next 1–3 years
Owners who want to understand their options before committing to anything
Businesses with strong recurring revenue, service contracts, or regional scale
Start with a confidential valuation
Before you make any decisions, you deserve to know what your business is worth — and what the market will actually pay. Our valuation consultations are free, confidential, and carry no obligation.